We are delighted to share the news that John Bartlett, Founder and CTO of BCi Digital, has been appointed as Chair of the DVB’s Technical Module working group for Addressable/Targeted Advertising (TM-TA). The DVB Project brings together broadcasters, network operators, manufacturers, and technology providers from around the globe to develop open, interoperable standards for digital…
In March we had the pleasure of attending the Connect TV World Summit in London. One of the standout sessions focused on the evolution of advertising through measurement and addressability, with HbbTV taking centre stage….
London, UK – 9th December 2024 – BCi Digital, a leader in broadcast technology with over two decades of expertise, today announced the launch of Opportune, a groundbreaking schedule-aware ad decision service (ADS), for addressable advertising deployments. Designed for dynamic ad substitution (DAS) in linear TV, Opportune maximizes ad relevance and audience engagement by leveraging precise targeting based…
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