Flexible HbbTV application for dynamic ad insertion
- Overview
- Key features
Otter
Overview
Otter is a flexible, white-labelled HbbTV application enabling addressable advertising through standards based dynamic ad insertion (DAI). It is designed to get the best performance out of the HbbTV capabilities supported by a device (e.g. television, set-top box), with support for both media sync and media switcher (HbbTV-TA).
Otter can be deployed for non-addressable use cases including device capability audits and audience measurement.
It builds on BCi Digital’s 20+ years of expertise in broadcast technology and proven success in launching over 40 Sky AdSmart services. Otter is fully integrated with BCi Digital’s Ocelot end-to-end solution for addressable advertising but can also be easily integrated with third-party solutions through open standards. Otter can be deployed as a standalone application or as an add-on library for existing deployed applications.
Otter is a powerful and adaptable tool for broadcasters and operators looking to launch addressable advertising capabilities to deliver more impactful advertising, higher ROI, and improved viewer experiences.
Otter is backed by BCi Digital’s integration services, who have launched over 40 addressable advertising services.
Otter
Key features
Dynamic Ad Insertion
- Compatible with HbbTV 2.0.x devices
- Utilizes media-sync and media switcher (HbbTV-TA) when available, for the best performance and widest reach
- Supports device allow and block lists to ensure a consistent experience
- Supports whole-break and single-spot replacement for targeted ad experiences
Compatibility & Integration
- Fully integrated with BCi Digital’s Ocelot end-to-end addressable advertising solution
- Open integration capability with 3rd-party solutions through open standards, enabling broad flexibility in deployment and use cases
- Allows flexible deployment, either as a standalone application or as an embeddable library within existing applications
Audience Measurement & TV Capabilities Audits
- Provides census-level audience measurement for comprehensive insights into viewer demographics and engagement
- Performs capability audits of HbbTV-enabled televisions, allowing operators to assess and optimize reach and performance across different device models
Compliance & Standards
- Utilizes VAST (Video Ad Serving Template) messages compliant with DVB-TA part 2 for ad requests
- Processes HbbTV stream events compliant with DVB-TA part 1 for synchronized ad breaks
- Sends VAST beacon messages for detailed tracking of ad engagement, providing crucial data for advertisers and stakeholders
Ocelot
Otter is fully integrated with BCi Digital’s Ocelot end-to-end solution for addressable advertising.
Multiple use cases
Otter supports dynamic ad insertion, audience measurement and capability audits.
HbbTV
Otter can be used for HbbTV and HbbTV-TA deployments, with dynamic ad insertion via full break or individual spot replacement.
Systems integration
Otter is backed by BCi Digital’s integration services, who have launched over 40 addressable advertising services.
