I note with interest that EU negotiators have agreed new rules to allow European viewers to use online subscriptions to movies, sports and music when travelling around the European Union. Is this the first step on the road to fully mandated portability of purchased rights? The concept of “buy to keep” is increasing in popularity.
Tag Archives: Systems Integration
As part of its growth ambition in the Media, Broadcast and IoT Professional Services market, BCi Digital, UK based experts in risk reduction for complex technology integration, analysis and delivery, is taking some major steps forward in its internal organisation as well as appointing Eric Baron as a Board Advisor. BCi Digital have decades of
It’s just a matter of plugging it in and off it goes… right? This is the perception of some in the industry of how easy it should be to introduce additional equipment and functionality onto an existing platform. To some extent we agree – it should be that simple. In a perfect world where all
When will we get UHD TV and HDR? The move from SD to HD was a major leap for the TV and broadcast industries. For many consumers, used to good quality SD programming the move to HD was somewhat disappointing (at least in the early days), with more hype than true benefit. For others, especially
Targeted, or addressable advertising has its roots in the www, and started around 10 years ago. The benefits are known and it can secure an average of 2.7 times as much revenue per ad as non-targeted advertising, and is twice as effective at converting users clicking on the ads into buyers. A 2012 Stanford and Yahoo
Why sentiment analysis is providing the other half of the targeted Advertising story The advertising landscape has never been so diverse. From traditional printed media and TV, through to more targeted advertising on mobile and tablet devices and increasingly social media is forming an important part of the mix. Targeting the potential customer with specific