Industrialised addressable advertising
- Overview
- Key features
- Components
- Use cases
Ocelot
Overview
Ocelot is a powerful, cloud-based solution designed to industrialise addressable television advertising and enable census level audience measurement. Tailored for broadcasters and service providers, Ocelot enables dynamic ad substitution across all formats, whether it’s traditional broadcast channels, live streaming services, or video-on-demand platforms. By delivering personalized ads to individual households, Ocelot helps maximize ad relevance and effectiveness, significantly enhancing audience engagement.
Built on BCi Digital’s 20+ years of expertise in broadcast technology and proven success in launching over 40 Sky AdSmart services, Ocelot offers seamless integration into existing broadcast and advertising ecosystems. It works effortlessly with your current infrastructure, supporting a wide range of ad formats and industry standards, making it a scalable solution for today’s rapidly evolving media landscape.
Ocelot not only enhances your ability to deliver tailored ad content but also supports precise audience targeting, allowing you to optimize ad delivery for specific demographic, geographic, or behavioural segments. This results in more impactful advertising, higher ROI, and improved viewer experiences.
Ocelot
Key features
- Flexible and modular: Ocelot is a modular solution; the different components can be combined to meet the requirements of a particular deployment.
- ADS independent: Ocelot works with both BCi’s own Opportune schedule aware ADS and the industry standard ADSs, including Freewheel and Google Ad Manager.
- Scalable: as a cloud native solution, Ocelot is highly scalable, cost effectively supporting audiences from a few thousand to millions.
- Rapid deployment: Ocelot can be rapid deployed. Existing integrations, with leading broadcast and ad tech systems, significantly reduce launch timescales.
- Resilient: Ocelot is largely serverless with server-based components run across multiple availability zones.
- Supports industry standards: Converts SCTE-35 and SCTE-104 triggers to DVB-TA stream events. Handles VAST ad requests and beacon impressions.
- Multiple use cases: Ocelot supports AdSmart media partner and wholesale deployments, HbbTV 2.0.x deployments requiring whole ad break replacement and HbbTV-TA individual spot replacement.
- Full reporting: VAST request and beacon responses for third part ADSs are proxied to ensure full monitoring and reporting of activities.
- Audience measurement: Ocelot can be used for device capability monitoring and for census level audience measurement, independent of advertising services.
- Proven: Ocelot is backed by BCi Digital’s integration services, who have launched over 40 addressable advertising services.
Ocelot
Components
- Schedule Manager: imports schedules from the content provider so that Ocelot is aware of the ad placement opportunities.
- Campaign Processor: imports campaign details from ad sales houses, so that Ocelot knows which audience segments a campaign is trying to reach, and the reach and frequency the campaign should achieve.
- Ad Copy Manager: imports ad copy into the system. Ocelot is pre-integrated with Clearcast for accessing cleared copy in the UK.
- Audience Manager: imports and maintains audience segmentation information from different sources
- Ad Trigger Processor: receives either out-of-band (SCTE-104) or in-band triggers (SCTE-35) which it converts into ad events that it inserts into the transport stream of the live channel
- Ad Decision Router: handles VAST requests from the client device, which it sends in response to an ad event/trigger. It will route/proxy the VAST request to an ad decision server, this may be BCi’s own Opportune content aware ADS or an external ADS such as Google Ad Manager or Freewheel
- Break Stitcher: stitches together an entire break of replacement ads and mirrored ads, it is used when whole break replacement is required.
- Ad Server: acts as an origin for stitched ad breaks and single ads.
- Impression Handler: handles impression and beacons from the client device, storing them of analysis and reporting.
- Reporting Service: provides reports on the service and campaigns. It can also export campaign data to external management and reporting systems.
- Orchestration and Database Services: All the components are built on a common orchestration layer that ensures that the Ocelot services are highly scalable and resilient.
Ocelot
Use cases
- AdSmart: Ocelot supports both media partner and wholesale deployments of Sky AdSmart.
- HbbTV: Ocelot supports dynamic ad substitution for HbbTV and HbbTV-TA deployments.
- OTT simulcast and FAST channels: Ocelot can be used for addressable advertising in OTT simulcast broadcast channels and FAST channels. It can be used in both server-side and client-side ad insertion deployments.
AdSmart
BCi’s addressable advertising solutions support Sky’s AdSmart. They support both media partner and wholesale deployments.
HbbTV
Ocelot can be used for HbbTV and HbbTV-TA deployments, with dynamic ad insertion via full break or individual spot replacement.
Multiple use cases
Ocelot supports dynamic ad insertion, audience measurement and capability audits.
Systems integration
Ocelot is backed by BCi Digital’s integration services, who have launched over 40 addressable advertising services.
