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BCi Digital Launches Opportune: Advancing Addressable Advertising with Precision and Flexibility

London, UK – 9th December 2024 – BCi Digital, a leader in broadcast technology with over two decades of expertise, today announced the launch of Opportune, a groundbreaking schedule-aware ad decision service (ADS), for addressable advertising deployments. Designed for dynamic ad substitution (DAS) in linear TV, Opportune maximizes ad relevance and audience engagement by leveraging precise targeting based...