Category Archives: Targeted Advertising

BCi Digital: Targeted Advertising

Targeted, or addressable advertising has its roots in the www, and started around 10 years ago. The benefits are known and it can secure an average of 2.7 times as much revenue per ad as non-targeted advertising, and is twice as effective at converting users clicking on the ads into buyers. A 2012 Stanford and Yahoo

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BCi Digital: Analytics & Advertising

Why sentiment analysis is providing the other half of the targeted Advertising story The advertising landscape has never been so diverse. From traditional printed media and TV, through to more targeted advertising on mobile and tablet devices and increasingly social media is forming an important part of the mix. Targeting the potential customer with specific

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