BCi Digital Launches Opportune: Advancing Addressable Advertising with Precision and Flexibility
London, UK – 9th December 2024 – BCi Digital, a leader in broadcast technology with over two decades of expertise, today announced the launch of Opportune, a groundbreaking schedule-aware ad decision service (ADS), for addressable advertising deployments. Designed for dynamic ad substitution (DAS) in linear TV, Opportune maximizes ad relevance and audience engagement by leveraging precise targeting based…
