It’s just a matter of plugging it in and off it goes… right? This is the perception of some in the industry of how easy it should be to introduce additional equipment and functionality onto an existing platform. To some extent we agree – it should be that simple. In a perfect world where all
Author Archives: BCi Digital
When will we get UHD TV and HDR? The move from SD to HD was a major leap for the TV and broadcast industries. For many consumers, used to good quality SD programming the move to HD was somewhat disappointing (at least in the early days), with more hype than true benefit. For others, especially
What exactly is HDR? There has been a lot of talk about HDR as 4k TVs are rolled out. For me the prospect of HDR is far more appealing than the big push a few years back for 3D TV. For those who are not so sure what HDR is all about, it all started in photography.
Piracy is widespread but it’s not time to give up just yet Film and TV piracy has long been following a similar trend to the music industry, primarily enabled by high bandwidth internet connections that support the download of large files in reasonable time-scales. It is widely reported in industry press and many reports detail
IPTV Service Hits Key Cost Point New IPTV service evolution IPTV (Internet Protocol TV – simply put TV over Internet) services have generally been reserved for large, financial or media sector businesses. This is primarily due to the historically high equipment and specialist installation costs. However it is widely recognised that many businesses would benefit from
Targeted, or addressable advertising has its roots in the www, and started around 10 years ago. The benefits are known and it can secure an average of 2.7 times as much revenue per ad as non-targeted advertising, and is twice as effective at converting users clicking on the ads into buyers. A 2012 Stanford and Yahoo
Why sentiment analysis is providing the other half of the targeted Advertising story The advertising landscape has never been so diverse. From traditional printed media and TV, through to more targeted advertising on mobile and tablet devices and increasingly social media is forming an important part of the mix. Targeting the potential customer with specific