Author Archives: BCi Digital

BCi Digital: Piracy – A Losing Battle?

Piracy is widespread but it’s not time to give up just yet Film and TV piracy has long been following a similar trend to the music industry, primarily enabled by high bandwidth internet connections that support the download of large files in reasonable time-scales. It is widely reported in industry press and many reports detail

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BCi Digital: IPTV Service Evolution

IPTV Service Hits Key Cost Point New IPTV service evolution IPTV (Internet Protocol TV – simply put TV over Internet) services have generally been reserved for large, financial or media sector businesses. This is primarily due to the historically high equipment and specialist installation costs. However it is widely recognised that many businesses would benefit from

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BCi Digital: Targeted Advertising

Targeted, or addressable advertising has its roots in the www, and started around 10 years ago. The benefits are known and it can secure an average of 2.7 times as much revenue per ad as non-targeted advertising, and is twice as effective at converting users clicking on the ads into buyers. A 2012 Stanford and Yahoo

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BCi Digital: Analytics & Advertising

Why sentiment analysis is providing the other half of the targeted Advertising story The advertising landscape has never been so diverse. From traditional printed media and TV, through to more targeted advertising on mobile and tablet devices and increasingly social media is forming an important part of the mix. Targeting the potential customer with specific

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BCi Digital: What is DCP?

What is a Digital Cinema Package (DCP)? A: Simply put, a DCP is the digital equivalent of a 35mm film print. It is what you give to a commercial theatre so they can screen your movie on a digital (also known as “D-Cinema”) projector. Like a 35mm print, a DCP is a world-wide standard. If

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